Orange Grove’s thrilling pitching competition “The Squeeze” was back on Tuesday 14th of May, at 18:00, co-organized by the Netherlands Embassy and the U.S. Embassy in Greece! This edition of “The Squeeze” was even more exciting as it featured innovative startups from the Food and Agri-tech sector and was titled #FarmingtheFuture. 


Eight Agrifood startups went head-to-head on Orange Grove’s stage, pitching their business ideas to a panel of distinguished judges from the U.S., the Netherlands and Greece. This was a unique opportunity to be part of one of the top startup competitions in Greece that attracted investors, journalists, successful entrepreneurs, ambitious startuppers and members of the startup ecosystem, all offering inspiration and connections. 


And we had an impressive lineup of distinguished judges which included: 

– Alphons van Broekhoven, Director at Reggeborgh 

– Amu Fowler, Managing Director at ViveDC 

– Arjan de Jong, Specialist Lead Data & Analytics at Vattenfall 

– Marisa Antonopoulou, Business Development Manager at Action Finance Initiative 


We were also excited to welcome back as our presenter Jan Franke, a Dutch journalist in the field of Technology and Innovation, startup enthusiast and mentor based in Tel Aviv. 


As always, on the day before “The Squeeze,” the audience had the opportunity to meet the judges at the “Orange Stories” event, during which the judges discussed their experiences and the challenges they faced during their path to success, and answered questions from the audience. 


This edition of “The Squeeze” was an official “Road to GES” event, highlighting the strong partnership between the Government of the Kingdom of the Netherlands and the U.S. Government in organizing the Global Entrepreneurship Summit ( in The Hague, on June 4-5, 2019.  The theme of GES 2019 was The Future Now, and was set to attract over 2,000 entrepreneurs, investors, policy makers, and innovation ecosystem partners in five focus sectors: Agri-Food, Connectivity, Energy, Health, and Water. Access to finance, job creation and women’s economic empowerment were overarching themes. 


The first prize, a trip to the Netherlands to attend the GES summit in the Hague, one of the most important business meetings internationally, was awarded to BioCoS. BioCoS delivers DNA authenticity of botanical raw materials used in products of food industry.  


The second prize was received by Peace by Peas. Peace by Peas produces fermented foods that help professionals address the modern consumer needs for better nutrition and taste. They won an educational trip to the Netherlands, including visits to Unilever and FrieslandCampina.  


Once “The Squeeze” winners were announced, the event continued with networking, lots of beer, courtesy of Heineken, main sponsor of Orange Grove, and delicious pizza offered by the event’s sponsor L’ Artigiano. Media sponsors of the event were Kathimerini newspaper and SKAI TV channel.