Vitabroad announces the entry of George Kotsalos as strategic partner into the company’s shareholding structure.
This development is considered to be particularly important for Vitabroad, as the new shareholder is expected to offer value-added ideas and initiatives to the sector in which the company operates. Mr. Kotsalos, a 12 year CEO of Interamerican, brings both experience with health related innovation activities for the Greek insurance market as well as the advanced know-how of Achmea, Interamerican’s parent company and Europe’s leader in health insurance. The addition of Mr. Kotsalos will boost the momentum of Vitabroad in our country’s promising medical tourism sector.
As Greece is a new destination in the global medical tourism industry, offering combined tourism and health services packages through a facilitator is vital to the stability and growth of the industry. Vitabroad aims to highlight and recognize Greece as one of the world’s top medical destinations, exploiting the competitive advantages of the country, thereby contributing to the recovery of the Greek economy.
The cooperation between Vitabroad and George Kotsalos exemplifies the complimentary relationship of innovation and prestige in the health sector and aims to offer the choice of Greece to as many international patients as possible as a safe, quality solution.