Map of Care (MoC) provides a ‘tripadvisor’ equivalent service in the US senior care sector, with real-time information, reviews and ratings, while it is a focused marketing channel for the senior care industry (facilities, jobs, products & services and real estate). It is also a tool-enabled platform that helps users to evaluate the quality of senior care facilities. Families will have access to real-time availability of facilities, based on their own criteria (location, prices, payment options). Facility owners will get leads with no intermediaries and no referral fees. Senior care related professionals (facility owners, recruitment agencies, suppliers and real estate agencies) will have the opportunity, through a small monthly fee, to promote their services in a focused marketing environment.