Hook on Chic’s platform provides a solution (B2C) and creates a need (B2B). The traditional way of promotion (Facebook – Google ads) is expensive and outdated. They implement the Experience marketing and enforce the designers brand through the word-of-mouth. If you
feel that concepts such as experience marketing, share economy and storytelling will have an impact on everyday life in the years to come, Hook on Chic is surely thinking in the same way. Hook on Chic has designed and developed an experience for their users combining the promotion of the designers through the experience marketing. The aim is to create an emotional connection between the brand and the user.
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